Gucci was founded in Florence in 1921 and quickly became world renowned for the quality of its fine leather wares. Today it is one of the world's leading luxury fashion brands, with a reputation for being an innovative and progressive influence among designer labels. Gucci embarked on a new chapter at the start of 2015, coming under the creative directorship of Alessandro Michele. The design house has redefined luxury for the 21st century with its eclectic range of forward-thinking, romantic eyewear, representing the pinnacle of Italian skilled craftsmanship.