Founded by Mario Prada’s granddaughter Miuccia Prada, Miu Miu emerged as the more playful, experimental, light-hearted counterpart to Prada. At a time when Prada was all about timeless, minimalist elegance, Miu Miu offered something different. Still with elegance at the heart, Miu Miu likes to challenge boundaries bringing together opposites, Masculine and feminine, vintage and modern, all come together in unexpectedly, yet with exquisite style.