After its founding in 1951 Max Mara quickly gained a reputation for producing essential wares with precise, clean cuts and decisive lines, French-inspired but Italian-styled. In the 1980s the fashion house’s double-breasted 101801 coat was released to massive success, and continues to be offered every winter without modification. Today Max Mara boasts a diverse portfolio including bags, accessories, shoes and eyewear. Frames in this range use sharp geometric designs and rich colours to make bold statements, perfect for women in search of an edgy yet sophisticated aesthetic.